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Brett Rees
art / design / code

Timeline

2003 / 2008

Univ of North Texas

Bachelor of Fine Arts: Printmaking
Minor: Marketing

2008 / 2010

Coupralux Fine Art Printing

Printing / Photography Technician
AKA: Eagle Eye, Color Cowboy

2010 / 2013

Univ of Wisconsin-Madison

Master of Fine Arts: Graphics Program
Master of Arts: Graphics Program

2013 / 2014

Hellenbrand Water Treatment

Graphic Design / Marketing Specialist
AKA: Jack-of-All-Trades

2014 / 2015

Fidelity Investment Brokerage

Electronic Publishing Specialist
AKA: Typesetting Workhorse

2015 / Present

EZLynx Insurance Technology

Sr Web Dev Specialist
AKA: Design, Code, Test, Repeat

< Well-versed web designer looking to make an impact in UI >

Apps

yrs / freq
  • Dreamweaver
  • Photoshop
  • Figma
  • Illustrator
  • InDesign
  • Jira
  • Office Suite
  • Premier Pro
  • After Effects

Exp

  • HTML, CSS, JS
  • Website Design / Testing
  • Responsive Design / Testing
  • Wireframe & Prototyping
  • ADA Testing / Resolution
  • Style Guide / Branding
  • Typesetting
  • Web & Print
  • Photography / Lighting

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Brett Rees

Education

Master of Fine Arts

Graphics Program, University of Wisconsin-Madison
(Aug 2013)

Master of Arts

Graphics Program, University of Wisconsin-Madison
(May 2012)

Bachelor of Fine Arts

Printmaking, University of North Texas
(May 2008)

Summary

Creative and detail-oriented Web Developer with 10+ years of commercial experience building and maintaining scalable websites. Skilled at translating design visions into high-performing, responsive user experiences that support marketing and conversion goals. Adept in HTML, CSS, JQuery, Adobe Creative Suite, and MailPoet email creation. Experienced in collaborating across design and code teams to deliver technically sound and visually compelling digital solutions. Passionate about performance optimization, SEO, and conversion-driven design.

Commercial

Sr Web Development Specialist

EZLynx
(Jul 2015 – Present)

  • Develop, maintain, and optimize over 2,500 client websites, focusing on speed, usability, and mobile responsiveness
  • Partner with design and code teams to translate prototypes into effective web experiences and digital campaigns
  • Creat custom HTML/CSS/JS for websites and landing pages; implement UI testing concepts to support conversion strategy
  • Consult on UX/UI best practices and digital design for both internal and external marketing projects
  • Regularly use Adobe Suite (Photoshop, Illustrator, Dreamweaver) to create assets and design layouts
  • Assist in SEO improvements, including structured markup and technical optimizations for speed and crawlability

Electronic Publishing Specialist

Fidelity
(Aug 2014 – Jul 2015)

  • Created and formatted complex financial documents adhering to strict brand and style guidelines
  • Extensive use of reusable templates and linked document systems to ensure accuracy and efficiency across deliverables

Graphic Design / Marketing Specialist

Hellenbrand
(Jul 2013 – Jul 2014)

  • Led design for web and print marketing materials to reinforce brand consistency
  • Managed website updates and administration using WordPress
  • Oversaw social media strategy and content design across platforms

Printing / Photography Technician

Coupralux
(May 2008 – Jun 2010)

  • Delivered expert-level image correction, scanning, and print production for high-fidelity visual media
  • Collaborated with clients to translate creative concepts into print and digital-ready assets

Personal

eCommerce

DODHFC
(Jan 2021 – Present)

  • Operate a self-branded eCommerce business built on WordPress and WooCommerce, selling original t-shirt designs and merchandise
  • Design all brand visuals, apparel graphics, and promotional materials using Adobe Creative Suite and Procreate
  • Build and manage the storefront, optimizing layout and product pages for user experience and conversion
  • Create and deploy targeted email marketing campaigns using custom HTML and segmentation strategies
  • Manage organic and paid social media marketing across platforms to drive traffic and boost brand visibility
  • Track site performance, user behavior, and sales metrics using Google Analytics and WooCommerce reports
  • Handle end-to-end operations including order fulfillment, shipping logistics, and customer support
  • Continuously test page elements and refine digital campaigns to maximize ROI and customer retention

Design Projects

Ongoing

  • Provide freelance graphic design services with a focus on branding, logo development, and marketing collateral
  • Collaborate closely with clients to define project goals, target audience, and visual direction
  • Translate brand strategy into cohesive visual identities, ensuring consistency across digital and print formats
  • Deliver design solutions that align with client expectations through iterative feedback and clear communication
  • Create assets for web, social media, packaging, and promotional materials using Adobe Creative Suite
  • Manage project timelines and deliverables independently, maintaining high standards of quality and responsiveness

Academic / Teaching

Web Administrator

Div of Student Life, University of Wisconsin-Madison
(Sum 2013)

  • Maintained and developed WordPress websites across multiple university departments, ensuring accessibility compliance (ADA)

Instructor of Record, 2D Design

University of Wisconsin-Madison
(Aug 2012 - May 2013)

  • Developed curriculum, lectures, and projects to aid in student’s understanding in the fundamentals of design

TA for Digital Foundations / DesingLab

University of Wisconsin-Madison
(Aug 2011 - May 2012)

  • Created, implemented, and troubleshot curriculum centered around digital media design for undergraduate students

STT Web I Certification

DoIT, University of Wisconsin-Madison
(2011)

  • ADA certification to work on university websites

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